Cartoon Network EMEA Renamed As Hanna-Barbera Studios Europe
Warner Media have announced that they going to rebrand the Cartoon Network Studios EMEA branch (producers of The Amazing World Of Gumball and Elliot From Earth) as Hanna-Barbera Studios Europe. The London-based production hub will now carry the name of one of the most recognisable brands in animation, and be Warner's flagship animation studio serving the EMEA region (Europe, the Middle East and Africa). Sam Register (President of Warner Bros Animation and Cartoon Network Studios) and Vanessa Brookman (head of kids, EMEA) will be co-leads of the rebranded studio.
The move follows the alignment of Warner Bros Animation and Cartoon Network Studios earlier this year and will bring three of the most established names together under the WM umbrella. HBSE will be a major part of WM's global kids' strategy and produce content for broadcast networks such as Cartoon Network and streaming platforms (most notably HBO Max but also for partners around the world).
Despite the changes, it will be pretty much business as usual for the renamed studio. It will continue to attract some of the best animation talents from the UK and around the EMEA. They will continue to develop original projects "embodying the spirit of its beloved library of characters, embracing the same high-quality, whimsical and classic look that enchanted Hanna-Barbera’s audiences for decades." Currently in development at the studio is The Amazing World Of Gumball Movie, a feature-length TV movie based on the popular Cartoon Network series.
Hanna-Barbera Europe will continue the legacy of the original studio which was established in 1957, and was one of the first to achieve success in television animation. Established by industry legends William Hanna and Joseph Barbera (directors of some of the best theatrical Tom and Jerry shorts), the studio was home to hundreds of iconic characters and series including Scooby-Doo, The Flinstones, Yogi Bear and Wacky Races. Continuing to produce shows for the next five decades, the studio was eventually acquired by Turner Broadcasting (owners of Cartoon Network) before being finally absorbed into Warner Bros Animation in 2001. Now 20 years later, Hanna-Barbera is back!
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| Elliot From Earth |
